Media Planning

Determining how, when, where, and why your business shares media content with your audience, through the deciding of what media ought be shared and which channels you’ll use to boost reach, engagements, conversions, ROI, and more.

Research

Researching segments the people based on what television programs they watch, radio they listen, media they access and magazines they read, looking at the effects of media on the development of media. 

Media Buying

Purchasing traditional media, such as television, radio, print, and outdoor, as well as digital channels, including websites, social media, streaming services, and apps, seeking to match the context of the ad with the medium.

Development

Tracking the evolution and change in the diversity of views in society across a range of institutions, practices, and behaviors including the rule of law, freedoms of expression and press, education systems for journalists & business environments.